Privacy Policy

Introduction & Organizational Info:

This Privacy Policy outlines Some Good Moves ApS (" we ", " our " or " the Company ", "the studio ", "our studio") practices with respect to information collected from users who access our website at www.somegoodmoves.com (" Site " or " website "), or otherwise share personal information with us (collectively: " Users ", "You"). 

We are dedicated to serving our customers and contacts to the best of our abilities. Part of our commitment involves the responsible management of personal information collected through our website www.somegoodmoves.com, and any related interactions. Our primary goals in processing this information include:

• Enhancing the user experience on our platform by understanding customer needs and preferences.
• Providing timely support and responding to inquiries or service requests.
• Improving our products and services to meet the evolving demands of our users.
• Conducting necessary business operations, such as billing and account management.

It is our policy to process personal information with the utmost respect for privacy and security. We adhere to all relevant regulations and guidelines to ensure that the data we handle is protected against unauthorized access, disclosure, alteration, and destruction. Our practices are designed to safeguard the confidentiality and integrity of your personal information, while enabling us to deliver the services you trust us with.

• We do have a designated Data Protection Officer (DPO). Should you have any questions or require further information about how we manage personal information, please feel free to contact us at hello@somegoodmoves.com.

Your privacy is our priority. We are committed to processing your personal information transparently and with your safety in mind. This commitment extends to our collaboration with third-party services that may process personal information on our behalf, such as in the case of sending invoices. Rest assured, all activities are conducted in strict compliance with applicable privacy laws.

Scope and Application:

Our privacy policy is designed to protect the personal information of all our stakeholders, including website visitors, registered users, and customers. Whether you are just browsing our website www.somegoodmoves.com, using our services as a registered user, or engaging with us as a valued customer, we ensure that your personal data is processed with the highest standards of privacy and security. This policy outlines our practices and your rights related to personal information.

Grounds for data collection 

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter " Personal Information ") is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions. 

Data Collection and Processing:

Our commitment to transparency and data protection extends to how we collect and use your personal information. We gather personal data through various interactions, including but not limited to, when you utilize our services or products such as Fitness Classes, or directly provide information to us.

The following list details the types of personal information we may process:

• First and Last Name
• Date of birth
• Operating system and version
• Email address and/or Phone number
• Address and City
• Payment Information (e.g Credit Card Number, Bank Details)
• Device ID
• IP Address
• Browser Information and Language
• Payment method and history
• Purchase history
• IP-based approximate location

Please note, that we only process information that is essential for delivering our services, complying with legal obligations, or enhancing your user experience. Your privacy is paramount, and we are dedicated to handling your personal information responsibly and in accordance with all applicable laws.

At Some Good Moves ApS, we believe in using personal information responsibly and ethically. The data we collect serves multiple purposes, all aimed at enhancing the services we offer and ensuring the highest level of satisfaction among our users, customers, and employees. Here are the key ways in which we use the personal information collected:

• Authentication and Security
• Customizing and adapting user experience
• Content Delivery
• Communication Efforts
• Analytics and Performance Tracking
• Marketing and Advertising
• Processing transactions
• Compliance with Legal Obligations
• Research and Development
• Customer Support
• Fraud Prevention and Risk Management
• Payment Processing
• User Engagement and Retention
• User Feedback and Satisfaction

Your privacy is our priority. We process your personal information transparently and in accordance with your preferences and applicable privacy laws. We are committed to ensuring that your data is used solely for the purposes for which it was collected and in ways that you have authorized.What information we collect?

We collect two types of data and information from Users. 

The first type of information is un-identified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“ Non-personal Information ”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).

The second type of information Personal Information which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:

Information that you directly submit to us through our Services may include:

• Contact details including name, address, phone number, and email.
• Transaction information including your name, billing address, payment confirmation, email and phone number.
• Account information including your username, password, security questions and other information used for account security purposes.
• Customer support information and data including the information you choose to include while communicating with us, such as sending a message through e-mail or contact forms.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

How do we receive information about you?

We receive your Personal Information from various sources:

• When you voluntarily provide us your personal details in order to register on our Site;
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.



Data Storage and Protection:



Data Storage:

• Personal information is stored in secure servers located in the following locations: DK. For services that require international data transfer, we ensure that such transfers comply with all applicable laws and maintain data protection standards equivalent to those in our primary location.
• Data Hosting Partners: We partner with reputable data hosting providers committed to using state-of-the-art security measures. These partners are selected based on their adherence to stringent data protection standards.

Data Protection Measures:

• Access Control: Access to personal information is strictly limited to authorized personnel who have a legitimate business need to access the data. We enforce strict access controls and regularly review permissions.
• Security Audits and Monitoring: Regular security audits are conducted to identify and remediate potential vulnerabilities. We also monitor our systems for unusual activities to prevent unauthorized access.

Data Sharing and Disclosure

We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.

At Some Good Moves ApS, we are committed to safeguarding your personal information and ensuring it is treated with the utmost respect. This commitment extends to how we handle the sharing and disclosure of your data. Below we outline our practices in this area:

We may use the information for the following:

•  Communicating with you – sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have;
• To enable you to book, view and attend classes at our studio, website and App;
• To provide you with a safe training experience;
• To communicate with you and to keep you informed of our latest updates and services;
• To serve you advertisements when you use our Site (see more under "Advertisements"); 
• For Job Applications: We will collect personal information during application processes. Further employment and collection of dater will however be subject to its own privacy policies;
• We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
• Conducting statistical and analytical purposes, intended to improve the Site and our services.
• Security and Fraud prevention: We use your personal information to identify, investigate, and address potential fraudulent, illegal, or malicious activities. If you choose to use our Services and create an account, you are responsible for safeguarding your login credentials. We strongly advise against sharing your username, password, or other access details with anyone. If you suspect that your account has been compromised, please contact us right away. For residents of the EEA, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our website and protecting users, in accordance with Article 6(1)(f) of the GDPR.

In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors.

In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third party providers, who may be located in different jurisdictions across the world, for any of the following purposes: 

• Hosting and operating our Site;
•  Providing you with our services, including providing a personalized display of our Site;
•  Storing and processing such information on our behalf; 
•  Serving you with advertisements and assist us in evaluating the success of our advertising campaigns and help us retarget any of our users;
•  Providing you with marketing offers and promotional materials related to our Site and services; 
• Performing research, technical diagnostics or analytics;

We may also disclose information if we have good faith to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.

Data Processing Agreements:

When we share your data with third-party service providers, we do so under the protection of Data Processing Agreements (DPAs) that ensure your information is managed in accordance with GDPR and other relevant data protection laws. These agreements mandate that third parties implement adequate technical and organizational measures to ensure the security of your data.

Transparency and Control:

We believe in transparency and providing you with control over your personal information. You will always be informed about any significant changes to our sharing practices, and where applicable, you will have the option to consent to such changes.

Your trust is important to us, and we strive to ensure that your personal information is disclosed only in accordance with this policy and when there is a justified reason to do so. For any queries or concerns about how we share and disclose personal information, please reach out to us at hello@somegoodmoves.com

User Rights and Choices:

At Some Good Moves ApS, we recognize and respect your rights regarding your personal information, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. We are committed to ensuring you can exercise your rights effectively. Below is an overview of your rights and how you can exercise them:

Your Rights:

• Right of Access (Article 15 GDPR): You have the right to request access to the personal information we hold about you and to obtain information about how we process it.
• Right to Rectification (Article 16 GDPR): If you believe that any personal information we hold about you is incorrect or incomplete, you have the right to request its correction or completion.
• Right to Erasure (‘Right to be Forgotten’) (Article 17 GDPR): You have the right to request the deletion of your personal information when it is no longer necessary for the purposes for which it was collected, among other circumstances.
• Right to Restriction of Processing (Article 18 GDPR): You have the right to request that we restrict the processing of your personal information under certain conditions.
• Right to Data Portability (Article 20 GDPR): You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit those data to another controller.
• Right to Object (Article 21 GDPR): You have the right to object to the processing of your personal information, under certain conditions, including processing for direct marketing.
• Right to Withdraw Consent (Article 7(3) GDPR): Where the processing of your personal information is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint (Article 77 GDPR): You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection laws.

Exercising Your Rights:

To exercise any of these rights, please contact us at hello@somegoodmoves.com. We will respond to your request in accordance with applicable data protection laws and within the timeframes stipulated by those laws. Please note, in some cases, we may need to verify your identity as part of the process to ensure the security of your personal information.

We are committed to facilitating the exercise of your rights and to ensuring you have full control over your personal information. If you have any questions or concerns about how your personal information is handled, please do not hesitate to get in touch with us.

However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements. 

If you wish to exercise any of the aforementioned rights, or receive more information, please contact us using the details provided below: hello@somegoodmoves.com

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations. 

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

Third party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to. 

This Privacy Policy does not apply to the practices of companies that we do not own or control, or to individuals whom we do not employ or manage, including any of the third parties which we may disclose information as set forth in this Privacy Policy. 

Third-Party Service Providers: 

We may share your information with third-party service providers who perform services on our behalf. Such trusted parties may have access to personally identifiable information on a need-to-know basis and will be contractually obliged to keep your information confidential. These partners are prohibited from using your personal information for any purpose other than to provide these services to Some Good Moves ApS, and they are required to maintain the confidentiality of your information.

Booking System:  Arketa

Purpose(s):

• Processing transactions
• Customer Support
• Marketing and Advertising
• Payment Processing
• User Feedback and Satisfaction
• Communication Efforts
• Customizing and adapting user experience
• Analytics and Performance Tracking

Collected Personal Data Type(s):

• First and Last Name
• Date of birth
• Email address and/or Phone number
• Address and City
• Payment Information (e.g Credit Card Number, Bank Details)
• Browser Information and Language
• IP Address
• Operating system and version
• IP-based approximate location
• Purchase history
• Payment method and history

Privacy Policy Link:

https://www.arketa.com/legal/privacy-policy

Payment Provider: Stripe

Purpose(s):

• Authentication and Security
• Analytics and Performance Tracking
• Payment Processing

Collected Personal Data Type(s):

• First and Last Name
• Payment Information (e.g Credit Card Number, Bank Details)
• Date of birth
• Operating system and version
• IP Address
• Purchase history
• Payment method and history

Privacy Policy Link: https://stripe.com/en-dk/privacy

Google Analytics: Google Ireland Limited

Purpose(s):

• Marketing and Advertising
• Analytics and Performance Tracking

Collected Personal Data Type(s):

• First and Last Name
• Date of birth
• National identification numbers (e.g., Social Security Number, Passport ID)
• Email address and/or Phone number
• Address and City
• Device ID
• IP Address
• Operating system and version
• Browser Fingerprint
• Real-time location (e.g., GPS)
• IP-based approximate location
• Browsing history
• Browser Information and Language
• Interaction logs (e.g., clicks, time spent on pages)
• Purchase history

https://business.safety.google/privacy/?hl=en

How do we safeguard your information?

We take great care in implementing and maintaining the security of the Site and your information. . Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our Site, and we make no warranty, express, implied or otherwise, that we will prevent such access. Therefore please note that no security system is completely foolproof or impenetrable, and we cannot guarantee absolute (“perfect”) security. Additionally, any information you transmit to us may not be secure during transit. We therefore recommend avoiding the use of unsecured channels when sending sensitive or confidential information.



The length of time we retain your personal information depends on several factors, including whether it is needed to maintain your account, deliver our Services, fulfill legal requirements, resolve disputes, or enforce applicable contracts and policies.

Transfer of data outside the EEA 

Please note that some data recipients may be located outside the EEA. In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection.



At Some Good Moves ApS, we may transfer your personal information to locations outside of your country of residence, including to countries that may have different data protection laws than those in your jurisdiction. We want to assure you that any such transfers are conducted with the utmost care and in compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR).

Marketing

We may use your personal information to send you direct marketing communications about our products, services, promotions, and other relevant information that we believe may be of interest to you. We are committed to ensuring that our direct marketing practices are transparent, lawful, and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

Out of respect to your right to privacy we provide you within such marketing materials with means to decline receiving further marketing offers from us. If you unsubscribe we will remove your email address or telephone number from our marketing distribution lists. 

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important e-mail communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

Obtaining Consent for Direct Marketing:

• Unsubscribe Option: Every direct marketing communication we send will include clear instructions on how to unsubscribe or opt-out from receiving future marketing communications. You can exercise your right to opt-out at any time, and we will promptly honor your request to stop sending you marketing messages.
• Unsubscribe Option: Every direct marketing communication we send will include clear instructions on how to unsubscribe or opt-out from receiving future marketing communications. You can exercise your right to opt-out at any time, and we will promptly honor your request to stop sending you marketing messages.

Types of Direct Marketing Communications:

We may use your personal information to send you direct marketing communications via various channels, including:

• Email
• Push Notifications
• In-app Messaging

Managing Your Preferences:

You have control over the direct marketing communications you receive from us. You can manage your communication preferences by using the unsubscribe link provided in our marketing emails or text messages as well as managing your preferences in your client account / our app settings.

Corporate transaction

We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Minors

We understand the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children. Under no circumstances shall we allow use of our services by minors without prior consent or authorization by a parent or legal guardian. We do not knowingly collect Personal Information from minors. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at hello@somegoodmoves.com

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

How to contact us

If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at hello@somegoodmoves.com Some Good Moves Aps, Enghavevej 8c, 1674 Copenhagen.

Last Modified: 07.11.2025